Pavitt's Produce

On a beautiful September morning, we headed down to New Covent Garden Market to meet Danny Wallis, Director from Pavitt’s Produce. With the sun just up, they were well into their working day, with fruit and veg packed up, shipped out and making its way to customers. Showing none of the signs of an excruciatingly early morning, Danny, brimming with enthusiasm took us for a look around the business and what Pavitt’s is all about.

It’s immediately clear from chatting with Danny that there is a central component to everything Pavitt’s does; the most rewarding thing about his job, Danny tells us, is “People. Making sure people have jobs and that we’ve got happy customers.”

So, how is this achieved? “Our niche is that we go the extra mile.” This ethos shines through in their product selection process, as Danny tells us, “we look firstly for the quality of the product for the customer; we just make sure we’re getting the right product for the customer spec.” And this people-centric mentality trickles down throughout the business, with William Gayler, Senior Sales Executive, echoing the sentiment: “the most rewarding thing about the job is seeing those vans leave on their way to customers. The drivers come back happy and the customers are happy.”

The local supply chain is another integral element of Pavitt’s’ approach to supplying fruit and vegetables. The importance, Danny tells us, lies with “the customer and helping the local farmers; everyone’s looking at food miles and what we could be doing for the UK, so it’s important that we do as much as we can.” William agrees: “Most of our customers like UK-based produce. And essentially, with local supply, we’re supporting local.”

The enthusiasm for each and every grower they work with, as well as the tendency to go out of their way for customers is what has secured Pavitt’s’ reputation as a quality supplier of fruit and veg. Their parting words of wisdom say it all: “Work hard, reap the rewards” – the ‘above and beyond’ attitude that courses through the business and keeps them at the top of their game.